TOOLA is an innovative adtech platform that gives small and medium-sized businesses access to powerful advertising tools. It connects entrepreneurs with a vast network of media resources and ad spaces, enabling them to optimize campaigns and improve performance across key metrics.

The task was to develop a graphic style and product strategy that emphasize TOOLA’s versatility and flexibility.

Like a multifunctional puzzle piece, the platform brings together disparate elements — seamlessly integrating into a client’s business structure and adapting to their unique needs.