For premium automotive brands, direct interaction between potential customers and vehicles is essential — and this principle remains true in the digital space. The Infiniti Online Showroom brings the atmosphere of a luxury dealership into a virtual environment, offering an exceptionally realistic and seamless user experience. Visitors can explore models in detail, interact with the surroundings, receive consultations, and place pre-orders for their chosen vehicle.

The website combines video, 3D graphics, and detailed model specifications, simplifying the process of choosing and pre-ordering a car. The project included concept development, panoramic video production, and 3D modeling.

The project received wide recognition from clients and users, as well as multiple awards, including Awwwards, CSSDA, WDA, DProfile, and others. It also demonstrated impressive conversion rates and strong user engagement.

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