Many of the technologies we once read about in science fiction — self-driving cars, drone deliveries, holographic video calls — have already become reality. But what do today’s children dream about? LEGO Russia and Yandex.Market invited them to share their ideas in the contest “City of the Future — #BuiltByKids.” Experts then explained how these dreams could one day come true.

The project expands the Rebuild the World concept, taking it to a new level by integrating LEGO into the Yandex ecosystem — creating unique opportunities for creativity and interaction.

#BuiltByKids is a large-scale project developed in collaboration with the client’s team. The work included concept development and the creation of numerous design materials — from the project’s visual style, key visuals, and object renderings to website design, advertising materials, contest branding, and influencer & PR assets.

The project proved successful both creatively and commercially, earning multiple awards at Effie and other major industry competitions.