Nissani is a New Year’s special project for the Nissan brand that spanned both owned and external media. The campaign quickly spread across social networks, capturing audience attention and strengthening the brand’s association with the holiday season.

In collaboration with an automotive designer, unique model designs and their 3D versions were created, along with an interactive website where users could assemble their own Nissani model.

The project rapidly gained popularity online, boosting engagement and reinforcing the festive image of the brand.