Gravity is a private bar and cultural hub in Tashkent, open exclusively to its residents. It’s a place where artists, entrepreneurs, IT specialists, advertisers, and scientists come together — turning the space into a living organism of creativity and dialogue. A venue that honors Uzbek traditions while focusing on the future — fostering the synergy of talents and ideas capable of shaping new worlds in art, science, and society.

The task was to develop a visual identity that would express the philosophy of the Gravity community.