Funscool is a strong and recognizable international brand with a long-term marketing strategy, managing a network of kindergartens, a private school, and educational centers across Russia and Europe.

A series of unique brand characters was created for the brand’s communication formats. Each character has its own distinct traits and personality, making them bright and memorable.

These brand characters have become an integral part of Funscool’s visual identity, playing a key role in shaping the brand’s uniqueness through visual expression. They help build an emotional connection with the audience, highlight Funscool’s core values, and strengthen overall brand recognition.